Make AI discovery measurable.
A telemetry-first platform that connects human analytics, AI crawler activity, LLM visibility, prompts, and citations.
AI discovery fragmented the website analytics story.
Web analytics starts when a person arrives. Server logs show machines but not the answer environment. Visibility scores hide the prompts beneath them. Teams are left with separate questions:
Virent brings those observations into one investigation without pretending they are interchangeable.
Crawler requests captured on the server, by route and response status.
Preserved answers, with the brand's mention and position where it appears.
The sources each monitored answer cited, the brand's own among them.
A visit with a detectable AI referrer, and the goal it reached.
Run-to-run differences after a dated change, kept as an association.
Telemetry first. Claims second.
A summary metric should lead back to the evidence that produced it:
- 01Request-level crawler activity
- 02Repeatable prompt and provider scope
- 03Preserved answers and citations
- 04Pageviews, sessions, events, and goals
- 05Before-and-after comparisons
- 06Explicit labels for direct, inferred, and unknown
Start simple. Add fidelity when the question changes.
Begin with URL-only visibility monitoring. Add Human Analytics for on-site behavior and goals, and AI Crawler Analytics for server-side request evidence. No one needs every data path enabled to get a useful first measurement.
Who Virent is for
Growth teams
Connect measurable acquisition to the broader AI discovery environment.
Content teams
Turn answer, citation, and page evidence into focused editorial hypotheses.
SEO teams
Separate crawler access issues from visibility and source-selection questions.
Digital marketing teams
Measure brand and competitor presence with attributed outcomes kept distinct from inferred influence.
Human approval, not autonomous website control.
Virent measures, connects, and helps teams prioritize. Content Agent can draft articles from observed gaps, but nothing is published to your site without a person approving it, and Virent never makes silent changes. It cannot guarantee that a provider will crawl, mention, cite, or refer to a brand. You own the decision and the change.
Operating principles
Keep evidence attached
Preserve prompts, answers, sources, requests, pages, events, and time context behind the summary.
Name uncertainty
Distinguish direct observation, responsible inference, and unknowns.
Collect with purpose
Enable the minimum instrumentation required by the measurement plan.
Explain in plain language
Make the product accessible to non-technical teams without hiding important technical boundaries.
Validate after action
Use the same evidence set before and after a change.
See how the evidence connects.
Explore the four product surfaces or contact Virent with the measurement question your team is trying to answer.