# Track each brand where your buyers search.

> Set the countries, languages and time zone Virent uses to monitor AI answers and Google AI Overviews for each brand.

Canonical: https://stage.virent.app/docs/visibility/markets
Last updated: 2026-10-20

A market is a country and the language buyers search in. Daily monitoring, prompt suggestions and Content Agent research use your brand's markets; dates follow its time zone.

## Set markets

Choose them during onboarding, or later in **Settings → Markets**.

### Primary market

The country and language every tracked prompt runs in by default, for example Brazil · Portuguese. Google AI Overviews are checked in that country, and suggested prompts are written in that language.
### Extra markets

Scale and Plus track up to 3 markets per brand; Core and Growth track one. A prompt can run in any of its brand's markets, and each extra market a prompt runs in counts as one more tracked prompt.
### Time zone

Days in dashboards, "today" and Content Agent dates follow it. Daily monitoring itself runs on a fixed UTC schedule.

Until you confirm markets, a brand uses the United States and English. Changing markets applies to answers collected after you save; earlier answers keep the market they were collected in.